the brandarchist library
Books we recommend and physically have on deck as well as podcasts featuring our founder.
For The Culture
The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision.
Purchase the book here.Tweet 2 Perfection
Often referred to as the “Beyoncé of Marketing," Junae Brown has always had a passion for connecting people, music and ideas. In this book, you'll get a look into her brilliance - and humor - with words of encouragement sure to help push you forward.
Purchase the book here.Strategize Up
Seventy percent of businesses will fail because they execute without a
good strategy.
Purchase the book here.Thick
As featured by The Daily Show, NPR, PBS, CBC, Time, VIBE, Entertainment Weekly, Well-Read Black Girl, and Chris Hayes, "incisive, witty, and provocative essays" (Publishers Weekly) by one of the "most bracing thinkers on race, gender, and capitalism of our time" (Rebecca Traister)
Purchase the book here.Influencer
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
Purchase the book here.Storytelling With Data
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story.
Purchase the book here.Change By Design
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, who uses this book to show how the techniques and strategies of design belong at every level of business.
Purchase the book here.Guerrilla Marketing
Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it.
Purchase the book here.Creative Strategy &…
Relevance as a creative takes more than creativity—you need to understand the language of business. The problem is design school doesn't teach the strategic language that is essential to getting your job done. This textbook fills that void and teaches left-brain business skills to right-brain creative thinkers.
Purchase the book here.HBR… on Strategy
Is your company spending too much time on strategy development―with too little to show for it? If you read nothing else on strategy, read these 10 articles found in Harvard Business Review and selected the most important ones to help you catalyze your organization's strategy development and execution.
Purchase the book here.