As a well-known CPG, Heineken was in search of a way better to serve bar-goers in major cities around the world. To do so, we wanted to use influence: the authority that comes both from the brand and the clout from those who frequent venues wherein you can find the best nightlife experiences.

We helped them develop a website and mobile app with much of the content and communication delivered using Twitter integration. People now had multiple ways to find the best places in their area, and we could assist them in creating their own nightlife adventures. Furthermore, we identified influencers to help curate the content, and Heineken garnered more perception as a leader in the space.