We are the brandarchist. Direct, detailed, strategy advisors.
as seen in:
Our Standards
Your Prime Asset
Every step that led us to become marketing strategy practitioners has been supported by what we learned by seeing how people act and react around companies’ brands. In other words, our experiences taught us that your brand and all activity connected to it is why people will buy from you; your brand is your most important business asset.
Anti-Status Quo
It is crucial to understand when change needs to come. And, with the speed at which things change nowadays, it is often necessary to zag when others zig. Paying attention to what people are doing or how they consume products, services, and content is a great way to get ahead of the curve. Futureproofing and innovation go hand-in-hand.
We Move Differently
For example, we prefer swift movements over fast ones. We know that it’s not about worrying about people’s attention spans; it’s about figuring out how to compel quickly. We’re not here to talk about culture fit; we’re here to understand where you fit within the culture.
Multidimensional Thinking
Our strategic approach borrows from modalities such as design thinking and the thick description method, which enables us to study our clients' situations horizontally and vertically. Such flexibility allows for solutions that prove to be more versatile and resilient.
OUR FOUNDER
We believe better strategies set you up for more business success.
Gary J. Nix
Founder & Chief Strategist
Gary J. Nix is a strategy executive who earned his stripes as a disruptor, innovator, and predictor in the entertainment, magazine publishing, sports, and marketing industries. He is primarily known for merging traditional marketing principles with modern marketing techniques during his in-house and agency days. From there, he evolved a platform based on viewing the term brand only as a verb. As such, he started this agency.
Additionally, his expertise & distinct points of view regarding activities taken by Fortune 500 companies have positioned him as a frequently sought-after source in the advertising trades, guest lecturer, and subject matter expert on ethics, culture, and community as a business imperative.
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info@thebrandarchist.com
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