The Consumer Electronics Show is an annual coming-out party for LG Electronics. As they reveal each of their new tech innovations, they understand the power of generating as much buzz as possible.

Thus, we helped them establish an updated #LGatCES hashtag and produced creative assets explicitly built for what they had to show at CES2017. These were just a couple of the outputs from the strategy we created to help LG form stronger connections with electronics enthusiasts on-site in Las Vegas as well as fans nationwide. Millions of engagements later, LG was able to celebrate being one of the most talked-about brands there and couple those accolades with its numerous CES awards that year.