We have worked with many companies and brought them success in many ways. Here is a sample of our favorites.
The Consumer Electronics Show is an annual coming out party for LG Electronics. As they reveal each of their new innovations they understand the importance of generating as much buzz as possible.
Through the establishment of the #LGatCES hashtag and accompanying creative assets, we helped LG form stronger connections with electronics enthusiasts on site in Las Vegas along with fans nationwide. Millions of impressions later, LG was able to celebrate being one of the most talked about brands there and couple that accolade with its numerous CES awards.
MasterCard was in need of an awareness lift to be top of mind in the credit card industry. We created an integrated campaign where we began by crowdsourcing the world by asking what Priceless means to them. Thousands of user-generated photos poured in from around the world some of which were displayed in Times Square on New Year’s Eve. By doing this, we were able to better understand what our most prized brand tenet means to consumers while communicating how MasterCard can help cardholders achieve that “priceless” feeling.
Subsequently, the social interactions (665MM) and shares (2MM) raised brand equity and affinity while translating to higher card usage and more revenue for the company.
In western Europe, the team at Nike was looking for ways to better connect with people locally. Their well-designed product shots used on their social channels were not garnering the level of engagement desired by the athletic brand.
Based on a couple of truths found in research: (1) cities mattered more than countries; and (2) Instagram mattered more than Facebook; our strategy was to create hyperlocal accounts, such as @NikeLondon, to bolster communities more effectively. Furthermore, instead of funneling regular content used on corporate accounts to each city, we graduated to using more lifestyle-like and action shots showing local folks using Nike products. Connection made.
Tiffany & Co. wanted to use social media in a manner by which to grow an audience for engagement and subsequently to direct that to tech tools, such as apps, that were being built. In order to do this, they needed to embrace popular channels to lay a foundation.
In order to do this, we worked with the brand to create one singular position to which we would be able to thread on the narrative on Facebook, Twitter, and Instagram. The customization was based on each channel and the expectations of each audience there.
The lifts that we experienced were swift and powerful. On Facebook: +333% audience growth and +198% in reactions; Twitter: +2,361% audience growth and +1,110 in engagement; and Instagram: +84,097 audience growth and +27,348 in engagement.
As a well known CPG, Heineken was in search of a way to better serve bar goers in major cities around the world. To do so, we wanted to use influence: the authority that comes both from the brand as well as the clout from those who frequent venues wherein you can find the best nightlife experiences.
We helped them develop a website & mobile app with much of the content and communication delivered using Twitter integration. People now had multiple ways to inquire where the best places in their area were and we could assist them in creating their own nightlife adventures. Influencers were used to curate the content and Heineken was able to garner more perception as a leader in the space
exhale mind body was in search of a better digital presence including an improved look, online booking experience and funnel to their web properties. We modernized and refreshed their look and overhauled their UX while focusing their services so that those in search of a fulfilling exercise experience would find them easier.
In a short amount of time, exhale experienced significant increases in return visits (22%), non-branded organic traffic (226%) and overall site traffic (31%). Clarity and focus, all around, helped increase business for all locations.