Culture is fundamental...Culture is a set of values, conventions and social practices that help people feel connected to themselves and their community. Brands can invest in culture, give culture a platform, amplify culture, partner with culture and elevate culture.
But brands do not create culture, people do.
We say that a lot.
Strategy Development
Strategy Design
Insight Development
Narrative Design
While AI can help sort lots of complex data and information, we still need a human lens on the data to understand current context, what’s bubbling just beneath the surface and assess real brand impact.
This is why we we’re brough in to help create The Culture Shift by VML: a service to center the people who are creating culture and give brands a point of view about how they can find their place within culture to thrive.