A native of the Bronx, NY, company founder, Gary J. Nix, is a strategist who earned his stripes as a disruptor, innovator, and predictor in the entertainment, magazine publishing, and advertising industries. Best known for merging traditional marketing principles with modern marketing techniques in order to create compelling & memorable brand experiences, Gary was instrumental in the award-winning #PricelessNewYear campaign for MasterCard while at R/GA. He also serves as Advisory Council Chair to Bold Culture: a communications firm whose aim is to help brands and agencies be successful by becoming more diverse, inclusive, and culturally relevant.
Furthermore, Gary’s 20+ years in marketing and advertising have given him a distinct point-of-view in the space–a point-of-view that has enabled him to be sought after for op-eds and as a cited source in trade magazines, multiple stints as an adjunct professor at schools in New York City, as well as a subject matter expert to speak about why you should consider ethics, culture and community as a business priority.
It is these characteristics—purpose, forward-thinking philosophy, and building sustainable business programs— that make up the three pillars on which this consultancy was built and will continue to grow.