The company founder, Gary J. Nix, is a strategic consultant who earned his stripes as a disruptor, innovator, and predictor in the music, magazine publishing, and advertising industries. Best known for merging traditional marketing principles with modern marketing techniques in order to create compelling & memorable brand experiences, Gary was instrumental in the award-winning #PricelessNewYear campaign for MasterCard while at R/GA. His approach is specifically designed to better the manner by which businesses connect with their customers in order to maximize their bottom line. Lastly, Gary serves as Advisory Council Chair to Bold Culture: an agency whose aim is to help brands and agencies become more diverse, inclusive, and culturally relevant through the implementation of data-driven, customized, comprehensive programs.
Furthermore, Gary’s 20+ years in marketing and advertising have given him a distinct point-of-view in the space–a point-of-view that has enabled him to be sought after for op-eds and as a cited source in trade magazines, multiple stints as an adjunct professor at schools in New York City, as well as a subject matter expert to speak about why you should consider ethics, culture and community as a business priority.
Purpose, a forward-thinking philosophy, and building sustainable business programs are three of the pillars that leadership are about to a BRANDarchist.