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brandarchy. insights

An Open Letter to the Ad Industry

This year though, I found myself quite drained — I originally attributed it to being older than I ever was before, you know, because that’s how age works. However, after further introspection, I realized something was different.

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Gary J. Nix
Twitter's new opportunity

The well-known blue bird has decided to reposition itself to brands and agencies by repositioning its users as more engaged and influential—and therefore more valuable—than members of other, larger networks.

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Gary J. Nix