Heineken: Strategic Web & Mobile Design and Digital Engagement
As a well known CPG, Heineken was in search of a way to better serve bar goers in major cities around the world. To do so, we wanted to use influence: the authority that comes both from the brand as well as the clout from those who frequent venues wherein you can find the best nightlife experiences.
We helped them develop a website & mobile app with much of the content and communication delivered using Twitter integration. People now had multiple ways to inquire where the best places in their area were and we could assist them in creating their own nightlife adventures. Influencers were used to curate the content and Heineken was able to garner more perception as a leader in the space.